Tracks/Growth & Marketing/Performance & Paid Ads
Path in the Growth & Marketing track

Performance & Paid Ads

Meta, Google and TikTok ads with creative frameworks, funnels and measurement.

🎯
Turn ad spend into predictable revenue.
3 months · Intermediate

Skills you'll master

  • Meta ads
  • Google ads
  • Creative testing
  • Attribution
  • LTV/CAC

Tools & stack

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • GA4
  • Northbeam

Projects you'll ship

  • DTC funnel
  • Lead-gen campaign
  • Creative testing playbook

Outcomes

  • Run profitable ad accounts
  • Scale creative testing
  • Report on real ROI

Careers

Roles you can land

Performance MarketerMedia BuyerGrowth Lead
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